About The Brand

We started Eleven Eleven in our apartment with just $1,000 and an idea—no business plan and no external funding. With the simple goal of creating something we are truly proud of.

The name, Eleven Eleven, is inspired by the belief that you’re on the right path, and every day you are one step closer to your goals and aspirations. We want our brand to reflect that spirit. We love that Eleven Eleven carries a different meaning for everyone—whether it’s a lucky number, a reminder of personal growth, or a symbol of your dreams coming true.

We believe that fashion shouldn’t be defined by exclusivity or scarcity, but by intention and care that is put into everything we create. We strive to design products that combine timeless style with thoughtful details, helping you curate a wardrobe that feels elevated and authentic to your style.

We know that you have options when shopping, and we appreciate that you’re here. Style is personal and the right pieces should resonate with you. We will continue to create pieces that inspire, evoke confidence, and are meaningful to you.

Thank you for being a part of this journey. We’re excited to have you here.

- Sam & James (Co-founders)

@elevenelevenus