About The Brand

Welcome to
Eleven Eleven

What does Eleven Eleven mean?

The brand name, Eleven Eleven, is inspired by the belief that you’re on the right path, and every day you are one step closer to your goals and dreams. We want our brand to reflect that spirit.

We love that Eleven Eleven carries a different meaning for everyone. Whether it’s a lucky number, a reminder of your personal growth, or manifesting your wildest dreams coming true!

Our Why / Brand Ethos

We believe that fashion brands shouldn’t be defined by exclusivity or scarcity. Instead, we want our brand to be defined by the intention and care that is put into everything we create.

Our goal is to design garments that combine timeless style with modern appeal (and thoughtful details), helping you curate a wardrobe that feels elevated and authentic to your style.

We know you have options when shopping, so we appreciate that you’re here. Style is personal and we believe that the best pieces are the ones that resonate with you! We are committed to designing pieces that inspire, evoke confidence, and most importantly are meaningful to you.

If you're new here, we appreciate your checking us out! If your'e a returning customer, we are so thankful for your continued support.

Founders story

Meet Sam & James, the founders of Eleven Eleven (and engaged!) Here is their story on how it all began:

"We started Eleven Eleven in 2021 with just $1,000 of our personal savings and an idea. We made every product by hand and shipped them out of our apartment in Chicago. We had no formal business plan and no external funding. We just had a goal of creating something we are truly proud of.

The brand name, Eleven Eleven was meaningful to us. It is inspired by the belief that you’re on the right path, and every day you are one step closer to your goals and dreams. We want our brand to reflect that spirit. We love that Eleven Eleven carries a different meaning for everyone and we appreciate hearing your stories on what Eleven Eleven means to you.

Thank you for being a part of this journey. We couldn't do it without your support. We’re thrilled to have you here."